about

I ventured out to the Pacific Northwest to work in the tech space not long after earning my M.F.A. in ISU’s Graphic Design program. I'm a bit of a dabbler, experimenting with app, game, and product design. I haven't forgotten my research, though.

In addition to my work for WebMD and Amazon, I've continued to pursue my love for play learning and health behavior change, sharing my expertise in motivational UX with others in the industry and teaching design thinking methodologies through youth workshops in the community.






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Whitley R. Kemble

TECHNICAL COMPETENCIES

[ Coding Languages ] Expertise in HTML, CSS, JQuery, PHP, Spanish, WordPress, Bootstrap



[ Design Software ] Axure, JustInMind, Solidworks, Sketch, Craft, InVision, Axure, Adobe Creative Cloud



[ Other Skills ] Wireframing, Rapid Prototyping, User Testing, Academic Writing, SEO, Multimedia Editing, SAFe Agile, SolidWorks, Spanish



EXPERIENCE

UX Program Manager, WebMD Health Services
[ November 2017 - Present ]
Design and manage a portfolio of products, including Wellness Assessment, Profile, and Registration, On-boarding, and Login. Work with a team of 15+ developers as product owner, writing user stories and product requirements, as well as success metrics and KPIs. Build a roadmap and define strategy while driving stakeholder alignment, conducting demos and product reviews.


UX Design Lead, WebMD Health Services
[ September 2015 - November 2017 ]
Identified problems and opportunities for growth in our current product, and worked with respective teams to develop intuitive solutions to meet user needs. Owned design for multiple products, and worked with teams to execute experiences from start to finish. Conducted usability and user research to grow and improve products, and coached a team of three. Projects include: Wellness Challenges, Wellness Assessment, Wellness Portal UX Design


UX Design Contractor, Amazon Lab 126
[ March 2015 - August 2015 ]
Developed interaction and UX models for new Home products. Created user flows, high fidelity mockups, and working HTML prototypes, while working in interdisciplinary team. Gathered and analyzed UX research, and utilized findings to solve complex design problems. Established visual and interaction patterns to improve experiences with Amazon products.


Integrated Communications Assistant, City of Ankeny
[ June 2013 - May 2014 ]
Promoted programming through multiple media platforms, including Facebook, Twitter, YouTube, and the City of Ankeny website. Devised media strategy with team to further engage citizens on social media to bolster support for local events and programming; evaluated campaign efforts using analytics. Revived existing programs through intuitive rebranding and restructuring of informational materials.


Teaching Assistant, Iowa State University Human Computer Interaction Department
[ January 2014 - May 2014 ]
Coordinated introductory PHP course, advising and providing students with direct support in coding exercises. Assisted in grading, evaluating project proposals, and facilitating course discussion board. Delivered lecture, Visual Hierarchy in Web Design.


Teaching Assistant, Iowa State University College of Design
[ January 2013 - May 2014 ]
Developed videogame prototype as a student study aid. Compiled literature and analyzed data in support of research, co-authored and edited grant proposals. Prepared and produced materials for design workshops. Delivered Production Methods for Web: HTML + CSS lecture.
Course Titles: Design for Web, Graphic Design Production Methods, Art History I


Graphic Designer/Prepress Specialist, Fairprint Graphic Solutions
[ December 2011 - May 2012 ]
Designed materials for print and digital media, including identity systems, logos, books, flyers, posters, brochures and mobile app UI. Worked directly with clients in the design process to determine design. Fortified branding through graphics and promotion. Wrote and edited custom copy for promotional materials.


Marketing Intern, Marsh U.S. Consumer
[ May 23-August 19, 2011 ]
Wrote engaging copy and developed innovative methods of reaching customers through targeted direct mail campaigns. Managed production schedule of multiple projects while collaborating with marketing specialists to select materials, format direct mail pieces, and produce cost efficient pieces.


Freelance Designer, Hawthorn Hill Ministries
[ January 2011-November 2012 ]
Identified opportunities for growth through web and social media. Developed a user-friendly website with JavaScript and other interactive elements. Designed materials for the 2011 Art & More for Shelter fundraiser. Worked directly with members of the marketing board to redesign the organization’s website.


Web Designer, Blue, Inc. Advertising Capstone
[ October 2010-May 2011 ]
Developed web elements to support JCPenney’s campaign. Designed a new website, YouTube page, splash advertisement, virtual community and UI for two mobile applications. Actively identified opportunities for campaign growth and strength from start to finish.


Contributing Writer/Designer, DUiN Magazine
[ October 2009-May 2011 ]
Designed spreads, artwork and illustrations to reflect the magazine’s identity and tone. Formatted copy, developed and expanded upon grid systems for editorial and graphic elements; assisted with copyediting, pin-ups and press checks.


Copywriter, Healia.com & Diabetic Living
[ July 2009-September 2010 ]
Reported and maintained blog on health topics and trends; selected and sourced images for blog. Used SEO and social media to direct web traffic to Healia.com. Wrote articles and assisted in photoshoots for both print and digital editions of Diabetic Living.


Business/Production Manager, Think Magazine
[ Spring 2010 ]
Obtained samples and consulted print vendor to determine the most cost-effective paper quality and binding; performed press checks, managed budget, promoted magazine and wrote press releases and articles. Coordinated, organized, and promoted media events.designed promotional materials.


EDUCATION

Master’s of Fine Art (MFA):: Iowa State University
Graphic Design [ December 2014 ]

Certificate of Human-Computer Interaction:: Iowa State University
HCI [ December 2014 ]

Bachelor of Arts (BA):: Drake University
Graphic Design [ May 2011 ]

Bachelor of Arts in Journalism & Mass Communication (BAJMC):: Drake University
Magazine Studies, Creative Advertising [ May 2011 ]

HONORS + ACTIVITIES

Iowa State University Preparing Future Faculty [ CELT ]

American Institute for Graphic Arts [ AIGA ]

Drake University Student Juried Art Exhibition [ 2011 ]

Drake University Dean’s List, President’s List [ 2007-2011 ]

Donald V. Adams Leadership Academy Graduate [ 2009 ]

Alpha Lambda Delta National Honor Society [ 2008 ]

work

play

I'm a firm believer in the power of play in learning. Play is incorporated into my work, as well as my teaching. My research examines health-focused serious game design and the use of play learning to promote behavior change and more positive learning experiences.




RESEARCH INTERESTS:
UX, systems design, app/product development, information design, multimodal gaming, visual communication